PARK CITY, Utah — As the digital landscape becomes increasingly saturated with content, businesses and brands face a significant challenge: capturing the attention of consumers in mere seconds. The Park City Marketing Club is set to address this pressing issue with its first gathering of 2026 on Monday, January 26. The event will feature a presentation by Paul Hochman, president and co-founder of Humongous Media, who will delve into the intricacies of engagement in today’s fast-paced media environment. Hochman, an expert in media strategy and storytelling, emphasizes the importance of what he terms the "three-second attention window." This concept highlights the brief moment brands have to connect with their audiences before they scroll past or disengage entirely. "In a world where consumers are bombarded with information, it’s crucial for marketers to convey their messages swiftly and compellingly," Hochman states. His discussion will focus on how to distill complex products or services into engaging narratives that resonate within this limited timeframe. Drawing from his extensive experience with high-profile clients like Amazon, Comcast, and Intel, Hochman plans to share valuable insights into audience behavior. He will analyze viewing data that reveals how people engage with video content across various platforms. "Understanding these patterns is essential for developing effective marketing strategies that not only capture attention but also foster deeper connections with audiences," he explains. The presentation will also explore the burgeoning role of artificial intelligence (AI) in marketing. Hochman will highlight innovative AI tools that can assist organizations in crafting and refining their messaging. These technologies aim to democratize marketing by enabling individuals without specialized technical training to effectively communicate their brand’s value. "AI is transforming how we approach storytelling," Hochman notes, suggesting that it can streamline the creative process, allowing marketers to focus on what truly matters—their audience. Hochman’s credentials lend significant credibility to the discussion. He has a diverse background in journalism and media strategy, having served as gear and technology editor for NBC’s Today show. His extensive career includes covering five Olympic Games, the Tour de France, and contributing to prominent publications such as The New York Times, The Wall Street Journal, and Fast Company. Currently, he also teaches as an adjunct media and business instructor at the University of Utah and is a resident of Park City. The Park City Marketing Club’s event is free and open to both members and guests, making it an accessible opportunity for local marketers, business owners, and anyone interested in enhancing their understanding of effective communication strategies. Registration is available through the Park City Marketing Club’s official website, and organizers encourage early sign-up due to anticipated high demand. In a time when digital marketing strategies are evolving at an unprecedented pace, events like this serve as critical platforms for knowledge sharing and professional development. Attendees will not only gain insights from Hochman’s expertise but also have the chance to network with fellow marketers and business leaders in the community. The implications of Hochman’s insights extend beyond immediate marketing strategies. As consumer attention spans continue to dwindle, brands must innovate and adapt to remain relevant in a crowded market. The ability to convey messages quickly and effectively could be the difference between a successful campaign and one that fades into obscurity. With the rise of social media and mobile consumption, marketers are increasingly compelled to rethink traditional strategies. Short-form content, such as videos and quick posts, has become the norm, pushing brands to create engaging content that hooks viewers instantly. In closing, the Park City Marketing Club’s upcoming event promises to be an enlightening experience for anyone interested in the future of marketing. As industries grapple with the challenge of capturing fleeting consumer attention, expert insights like those offered by Paul Hochman will be invaluable in shaping effective strategies that drive engagement and brand loyalty. The gathering not only marks the beginning of a new year for the club but also represents an essential conversation about the evolving landscape of marketing in the digital age.