PARK CITY, Utah — In a significant move to enhance the guest experience, Deer Valley Resort has announced a multi-year partnership with GMC, designating the automaker as the "Official Vehicle of Deer Valley." This announcement arrives as the resort gears up for its 45th winter season, coinciding with a period marked by substantial growth and transformation. The collaboration promises to integrate a fleet of 30 newly launched 2026 GMC vehicles into the resort's operations, offering guests a seamless and elevated experience while navigating the stunning mountain environment. The partnership is a strategic effort to align GMC's robust vehicle offerings with Deer Valley’s commitment to providing comfort and accessibility. Todd Bennett, President and COO of Deer Valley, emphasized the natural synergy between the two brands. He stated, "This partnership is a natural fit for Deer Valley and the elevated yet welcoming experience we strive to deliver every day. Our guests expect ease, comfort, and thoughtful details at every touchpoint of their visit. As we continue to grow through our transformational Expanded Excellence project, this partnership helps support seamless movement across the resort while also meeting the needs of our teams in a unique mountain setting." As part of the agreement, the 2026 GMC Yukon SUVs will become a pivotal component of Deer Valley Direct, the resort's exclusive, on-demand transportation service for guests staying in Deer Valley-managed lodging. Utilizing a custom app, this complimentary service will provide convenient rides throughout the resort area and into Historic Park City. This initiative aims to enhance accessibility for guests, ensuring they have easy transportation options during their stay. In addition to the on-demand service, the partnership will introduce a new GMC Test Drive Program set to launch in 2026. This program will be available exclusively to qualified guests staying at Deer Valley properties. Through an advanced reservation system, guests will have the opportunity to take GMC Courtesy Vehicles, including both gas and electric models, to explore the breathtaking Wasatch Mountains and nearby scenic attractions within a 50-mile radius of the resort. This initiative not only showcases GMC’s versatile vehicle lineup but also encourages guests to immerse themselves in the natural beauty surrounding the resort. Suzie Guzzo, Chief Marketing Officer of Buick and GMC, expressed excitement about the partnership, stating, "We’re excited to bring GMC’s philosophy — premium, capable, and adventure-ready — to Deer Valley, a destination that shares our commitment to elevating experiences. This partnership further connects us with our consumers who prioritize adventure and quality time — values that are also central to the Deer Valley guest experience." As part of the comprehensive partnership, guests can expect various additional elements, including vehicle displays at the base area, custom GMC experiences, and seasonal activations. A complete schedule detailing these events will be announced in the near future, promising a robust engagement for both brands and their audiences. This collaboration comes at a pivotal time for Deer Valley Resort, which is undergoing significant transformation. The resort is set to more than double its skiable terrain and open a new portal at Deer Valley East Village. These expansions will not only enhance the skiing experience but also create new opportunities for guest engagement and interaction with the resort’s offerings. GMC vehicles will play an integral role in these operations, facilitating transportation and ensuring that the resort can meet the increased demand efficiently. The partnership reflects a broader trend in the hospitality and automotive industries, where brands are increasingly collaborating to enhance customer experiences. As resorts seek innovative ways to attract and retain guests, partnerships like this one provide a competitive edge. By integrating high-quality vehicles into their operations, Deer Valley is setting a new standard for luxury and convenience in the ski resort industry. In conclusion, the partnership between GMC and Deer Valley Resort represents a forward-thinking approach to guest services, blending luxury automotive offerings with a premier mountain experience. As the winter season approaches, both entities are poised to deliver an elevated experience for guests, ensuring that their time at Deer Valley is not only enjoyable but also seamlessly integrated with top-of-the-line vehicular support. With the promise of enhanced transportation options, stunning new terrain, and exclusive guest experiences, this collaboration is set to redefine what visitors can expect from their stay at one of Utah's premier ski destinations.