As the New Year's holiday approaches, the Utah Highway Patrol (UHP) is ramping up its efforts to ensure road safety by launching a comprehensive initiative targeting impaired drivers. With the partnership of over 40 law enforcement agencies across the state, this campaign aims not only to deter impaired driving but also to promote responsible choices during one of the most celebratory times of the year. The UHP has emphasized the importance of vigilance on the roads, as festivities often lead to increased alcohol consumption and, consequently, a higher likelihood of impaired driving incidents. In a press conference held on December 28, 2023, UHP officials underscored the stark statistics that accompany holiday celebrations. According to the National Highway Traffic Safety Administration (NHTSA), the New Year's holiday period consistently marks a significant uptick in traffic fatalities due to impaired driving. In Utah alone, data from the Department of Public Safety reveals that in the last five years, Utah has seen an average of 100 DUI arrests during the New Year's holiday weekend. This alarming figure has prompted law enforcement to take proactive measures as they prepare for the influx of celebratory drivers. "We want everyone to enjoy the festivities, but we also want to ensure that they do so responsibly," said Lieutenant Scott O’Neal of the UHP. "Our goal is to keep our roads safe for all drivers, passengers, and pedestrians. We urge everyone to make a plan for a safe ride home before they head out to celebrate." The campaign will officially kick off on December 31, 2023, and will run through January 2, 2024. Officers will be deployed throughout Utah, particularly in areas known for high traffic during the holiday season. Checkpoints will be set up in strategic locations, and officers will be conducting saturation patrols in neighborhoods and areas around popular celebration spots such as bars, restaurants, and public events. The UHP has also partnered with local organizations to spread awareness about the importance of sober driving. In addition to traditional enforcement methods, the UHP is leveraging social media and digital platforms to reach a broader audience. The campaign's hashtag, #DriveSoberUtah, encourages community engagement and allows individuals to share their commitment to safe driving practices. Educational materials highlighting the consequences of impaired driving—including potential legal repercussions and the dangers to public safety—will also be distributed across various platforms. The UHP’s initiative is not only about enforcement but also about education. Officers will be engaging with the community through various outreach programs leading up to New Year's Eve. These include partnerships with local businesses and educational institutions to provide resources and information about sober driving options. Ride-sharing services and public transportation schedules will be highlighted to offer alternatives for those who may be tempted to drive under the influence. The campaign comes in the wake of an alarming trend in impaired driving statistics in Utah. In 2022 alone, there were 4,000 DUI arrests statewide, with a disproportionate number occurring during the holiday season. The rise in DUI incidents has prompted law enforcement agencies to advocate for increased public awareness and encourage personal responsibility during celebrations. "We are all in this together," added Lieutenant O’Neal. "Each person has the power to make a difference by choosing to drive sober or arranging for a safe ride home. Our officers will be out in full force to ensure that those who choose to drive impaired are held accountable." In addition to the law enforcement efforts, local governments and community organizations are stepping up their campaigns to promote sober driving. Several cities have announced free ride programs during the holiday period, allowing individuals to access transportation without the worry of costs. This initiative aims to eliminate barriers that might prevent people from choosing safe alternatives to driving themselves after drinking. As families and friends prepare to ring in the New Year, the message from the UHP and its partner agencies is clear: prioritize safety, plan ahead, and choose to celebrate responsibly. The consequences of impaired driving can be devastating, not only for the driver but also for innocent victims on the road. As the clock ticks down to midnight on New Year’s Eve, Utah law enforcement is committed to keeping the roads safe and ensuring that everyone can enjoy the festivities without the threat of impaired drivers. In conclusion, as Utah gears up for New Year celebrations, the emphasis on road safety and responsible driving is more critical than ever. With extensive efforts from law enforcement and community organizations, the hope is that this year will witness a significant reduction in impaired driving incidents, allowing residents to welcome 2024 with joy and safety. The UHP urges everyone to take this message to heart: make a plan, stay sober, and arrive alive.