ZION NATIONAL PARK, Utah — In an effort to alleviate significant traffic congestion at the south entrance of Zion National Park, park officials have announced plans for the construction of a new visitor center, named the Zion Discovery Center, at the park's lesser-used east entrance. This initiative aims to redirect some of the park's annual influx of over five million visitors and enhance the overall visitor experience within one of Utah's most iconic natural landscapes. The south entrance, located adjacent to the town of Springdale, has been struggling with overcrowding as it handles more than double the traffic compared to the east entrance, which currently operates with only a fee gate and minimal visitor amenities. The establishment of the Zion Discovery Center is part of a broader strategy to manage visitor flow more effectively and promote the east entrance as a viable alternative for park access. If all goes according to plan, the new center is expected to open its doors to the public by late 2026. Officials at Zion National Park believe that the new facility will serve as an essential orientation point for visitors, providing them with useful information about the park's attractions and encouraging them to explore less trafficked areas. “We want to ensure that visitors have all the information they need to enjoy their time here while also helping to relieve some of the congestion we experience at the south entrance,” said a park spokesperson. The Zion Discovery Center will not only serve as an informational hub but will also facilitate outdoor activities, featuring more than 35 miles of new mountain biking trails and an extensive network of 20 miles of hiking trails. Additionally, the design of the Discovery Center will incorporate interactive agricultural exhibits that celebrate the rich farming history of the surrounding region. These exhibits aim to educate visitors about the historical significance of agriculture in the area, blending natural beauty with cultural heritage. There will also be patio spaces designed for ranger-led programs, making the center a focal point for community engagement and educational activities. A recent study conducted by the Kem C. Gardner Policy Institute highlights the potential economic impact of this development on the local community. According to the findings, the creation of the Zion Discovery Center and its associated amenities could generate approximately 451 jobs in Kane County and yield around $4.4 million in tax revenue for state and local governments. This economic boost is expected to benefit the community as it enhances tourism and creates new employment opportunities. Looking ahead, the broader East Zion area is also set to see additional developments, including a new lodge and increased housing for staff members who will support the park's operations. These improvements are part of a strategic vision to bolster the infrastructure and services available to visitors, ensuring that the park can sustain its popularity while preserving its natural resources. The Zion Discovery Center is expected to play a pivotal role in the park's future, not only by addressing current congestion issues but also by promoting sustainable tourism practices. As the park continues to attract millions of visitors each year, maintaining a balance between visitor enjoyment and environmental preservation remains a top priority for park officials. “We are committed to finding solutions that benefit both our visitors and the environment,” the spokesperson added, underscoring the park's dedication to responsible management. In summary, the development of the Zion Discovery Center represents a significant step forward in managing visitor traffic at Zion National Park. By promoting the east entrance and providing enhanced services and amenities, park officials hope to create a more enjoyable and sustainable experience for all who come to explore the breathtaking landscapes of Zion. With the expected opening of the center in late 2026, the park is poised to welcome a new era of tourism that prioritizes both accessibility and preservation. As the plans for the Zion Discovery Center move forward, the community and visitors alike will be watching closely to see how this project unfolds and impacts the overall experience at one of Utah's treasured national parks.