Main Street in Park City is adorned with Sundance banners as preparations ramp up for the festival's final year in the location.
PARK CITY, Utah — As the Sundance Film Festival gears up for its 2026 edition, the iconic Main Street in Park City has begun to transform in anticipation of the event's opening on January 22. The vibrant banners signaling the festival's arrival were officially installed by late Thursday morning, marking a significant milestone in the town's preparations for what will be the last Sundance held in Park City before the festival relocates to a new venue. The banners, a mix of artistic designs and prominent festival branding, line the main thoroughfare, creating an electric atmosphere that reflects the excitement and cultural significance of the festival. In addition, a wrap has been placed over the pedestrian bridge at the lower end of Main Street, further enhancing the festive mood. This year’s festival is particularly noteworthy as it signifies the end of an era for a community that has been closely intertwined with Sundance since its inception. Local businesses, residents, and festival-goers alike are bracing for an influx of visitors, eager to witness the latest in independent cinema. The festival traditionally attracts thousands from around the globe, including filmmakers, actors, critics, and film enthusiasts, contributing significantly to the local economy. "With the festival being held for the last time in Park City, we want to make it unforgettable," said a representative from the Sundance Institute. "The banners are just one way we’re celebrating our history here and inviting everyone to join us in this momentous occasion." The preparations for Sundance are not limited to the visual appeal of the town; they also involve logistical planning for transportation, accommodations, and public safety. Local authorities have been working diligently to ensure that the influx of festival-goers does not disrupt the daily lives of residents. They emphasize the importance of maintaining safety and accessibility during this busy time. For many, Sundance is not just an event; it is a tradition, a time to gather with friends and family, and to celebrate the art of film. Local businesses have reported increasing excitement as they prepare for the festival, with many offering special deals and themed events to welcome visitors. Restaurants and shops are expected to experience a surge in patronage, providing much-needed support to the local economy. Meanwhile, community members have expressed mixed feelings about the festival's departure from Park City. While many cherish the memories and experiences that Sundance has brought to the community, there is also a sense of loss as the festival prepares to make its transition. "We've always looked forward to this time of year, and while it's bittersweet to think of Sundance moving, we’re excited to see how the festival evolves in a new location," said a long-time Park City resident. In addition to the visual changes unfolding along Main Street, the festival organizers are set to announce the official lineup of films and events scheduled for this year. This lineup is expected to feature a diverse array of films from emerging and established filmmakers, highlighting stories that push boundaries and spark conversations. As the January 22 opening date approaches, city officials and community members alike are rallying to ensure that this year's Sundance Film Festival is a memorable celebration, honoring the legacy of the festival in Park City while looking forward to its future. The banners on Main Street are more than just decorations; they symbolize the vibrant culture of film and the strong community spirit that has characterized Sundance for decades. The anticipation for this year's event is palpable, and as Park City prepares to embrace the final Sundance, it stands united in celebrating the magic of cinema. For those planning to attend, the festival promises a wealth of cinematic experiences, networking opportunities, and a chance to engage with the art form in a beautiful mountain setting. As preparations continue, the spirit of Sundance remains alive and well, ready to captivate audiences once more before the festival's new chapter begins.