PARK CITY, Utah — In a significant initiative aimed at bolstering the local economy, the Park City Chamber of Commerce & Visitors Bureau has officially launched the Summit County Business Survey. This survey invites local business owners and employees to provide crucial feedback that will help shape future programs, benefits, and advocacy efforts throughout the region. The Chamber recognizes the importance of gathering diverse insights from the business community, ensuring that the voices of all stakeholders are heard and considered in future planning. Collaboratively developed with RRC Associates, the Summit County Business Survey targets a wide range of participants, including business owners, senior leadership, managers, and frontline employees operating in various sectors across Summit County and the Wasatch Back. The survey is accessible online, and local business representatives are encouraged to complete it by the deadline of February 28, 2026. To incentivize participation, respondents can opt into a weekly drawing for a $100 Mountainkind card, which can be used at various local businesses. Jennifer Wesselhoff, President and CEO of the Park City Chamber & Visitors Bureau, expressed her appreciation for community involvement in this initiative, stating, "As we look to continue to evolve our programs and expand partner offerings, we appreciate everyone who takes the time to share their perspective with us. The Summit County Business Survey helps ensure our efforts are guided by the real needs, challenges, and priorities of our local business community." The survey covers several critical areas that align with the Chamber’s mission to support a robust local economy. Key topics include current membership benefits and resources, additional offerings that businesses would like to see, preferred communication methods, opportunities for seminars and training, advocacy efforts, and the overall health of the tourism economy. By focusing on these areas, the Chamber aims to gather comprehensive data that reflects the diverse needs and aspirations of businesses in the region. The feedback collected from the survey will play a pivotal role in informing future programming and refining member services. The insights gained will also enhance the Chamber’s advocacy initiatives, ensuring that they are effectively representing the interests of businesses across Summit County. The Chamber’s commitment to collecting direct feedback from those who engage with the local economy daily underscores its goal of aligning its efforts with the evolving demands of the business landscape. In today’s rapidly changing economic environment, businesses face numerous challenges, from workforce shortages to shifts in consumer behavior. The Chamber aims to address these challenges head-on by using survey results to guide decision-making related to new offerings, improved resources, and strategic priorities moving forward. By encouraging participation from businesses of all sizes and sectors, the Summit County Business Survey seeks to ensure a comprehensive representation of perspectives, fostering a collaborative approach to economic development. As local businesses continue to recover from the impacts of the COVID-19 pandemic, initiatives like the Summit County Business Survey are vital for understanding the current economic climate. The Chamber is committed to not only supporting existing businesses but also attracting new ventures to the area. With insights gained from the survey, the Chamber hopes to identify gaps in resources, address concerns, and implement programs that will stimulate growth and innovation within the local economy. To complete the Summit County Business Survey, interested parties can access it online via the following link: [Summit County Business Survey](https://rrcassociates.sjc1.qualtrics.com/jfe/form/SV_5hba4rsWqkskeCa). For any questions or comments regarding the survey, the Park City Chamber partner services team can be reached via email at [membership@visitparkcity.com](mailto:membership@visitparkcity.com). This collaborative effort aims to create a more vibrant and resilient economic environment for all residents and businesses in Summit County. In conclusion, the Summit County Business Survey represents a proactive step toward fostering a thriving local economy. By engaging with community members and capturing their insights, the Park City Chamber of Commerce & Visitors Bureau is positioning itself to effectively serve the diverse needs of the business community and advocate for their interests in the years to come.