As the new year unfolds, Park City is embracing a season filled with opportunities, community engagement, and a calendar brimming with events that promise to captivate both locals and visitors alike. The picturesque mountain town has seen a recent flurry of activity, with snow blanketing the rooftops and skiers taking to the slopes at Park City Mountain, Deer Valley, and Woodward. Though snowfall has been less abundant this season, the gradual accumulation of a snow base has allowed for lifts to operate, signaling a hopeful start to winter activities. Jennifer Wesselhoff, president and CEO of the Park City Chamber of Commerce & Visitors Bureau, expressed optimism about the season. "We are grateful that Park City shines well beyond the slopes, with plenty for visitors and locals to do both on and off the mountain," she stated. The town's updated events page on VisitParkCity.com has been prominently placed to ensure that the community and tourists can easily access information about the array of activities available. From live music and sporting events to a diverse dining scene, the events page showcases dozens of memorable experiences designed to enrich the Park City experience. In an effort to encourage tourism, the Chamber has introduced a special incentive: a complimentary "shwag bag" for guests who book a three-night stay through April 20. This initiative not only enhances the visitor experience but also aims to bolster the local economy during the winter months. As Park City gears up for the busy season, the local Chamber is also preparing for the upcoming Utah legislative session, which begins on January 24. Wesselhoff highlighted the organization's commitment to advocating for a healthy business environment and a strong local economy. The Chamber has established several legislative priorities that aim to bring long-term benefits to the region. These include promoting planning and policy related to the upcoming 2034 Olympic Games, ensuring fair commercial property tax policies, and advocating for practical solutions regarding updates to alcohol identification laws. "Our focus is not only on immediate benefits but also on ensuring that long-term sustainability and community investment are at the forefront of our discussions with lawmakers," Wesselhoff added. The Chamber's full legislative policy agenda can be reviewed on their website, ParkCityChamber.com, where stakeholders can stay informed about the issues affecting the community. Another significant event on the horizon is the Sundance Film Festival, set to kick off on January 22. This year marks a special anniversary, as the festival celebrates the 100th anniversary of the historic Egyptian Theatre, one of Park City’s original Sundance venues. The festival, which has become synonymous with Park City's identity, is poised to attract a diverse array of filmmakers, visitors, and local businesses, ensuring a vibrant atmosphere in the town. However, it carries poignant significance, as Sundance is set to relocate to Colorado in 2027, making this festival a bittersweet farewell. The impact of Utah's film industry remains significant, contributing approximately $630 million to film and television production since the inception of the Utah Motion Picture Incentive Program. This initiative has created over 38,000 film-related jobs and has infused an estimated $6 billion into Utah's economy through film tourism over the past decade. Park City continues to play a vital role in this sector through its Film Office, which connects filmmakers with local resources, talent, and potential filming locations, bolstering the community's economic vitality. As the year progresses, Park City is not only celebrating its rich cultural events and economic initiatives but also welcoming new leadership. Newly sworn-in Mayor Ryan Dickey is set to guide the community through a promising year. With a robust events calendar, ongoing investments in community infrastructure, and preparations for the 2034 Olympic Games, Park City is poised for a prosperous and dynamic 2026. In conclusion, Park City stands as a beacon of activity this winter, offering a blend of outdoor adventures, cultural richness, and community engagement. With the support of local leadership and an active Chamber of Commerce, the town is well-positioned to thrive throughout the season, welcoming both residents and visitors to share in its vibrant offerings.