As the New Year unfolds, the Community Alliance for Main Street (CAMS) has laid out an ambitious agenda aimed at fostering community unity and enhancing the vibrancy of Heber Valley. Under the leadership of newly appointed Executive Director Rachel Kahler, CAMS is poised to tackle several pressing issues while promoting events and beautification projects that resonate with local residents. Rachel Kahler, who has previously served as a marketing manager for the Heber Valley Chamber of Commerce and a city councilor, believes her experience has equipped her to address the community's concerns effectively. "Serving on the Heber City Council heightened my awareness of the need to bring community together," Kahler explained, emphasizing the alliance's role in creating events that foster unity amid criticisms directed at local growth. Kahler's vision for CAMS is rooted in the belief that collaborative efforts can counteract the negativity surrounding development. Founded in 2003 by local business owners Tom Stone and Jeff Bradshaw, CAMS initially received $15,000 from the Winter Olympic Committee as a token of appreciation for the community's support during the 2002 Games. The organization focused on beautification efforts, including the installation of iconic old-fashioned light posts in downtown Heber. The alliance faced challenges during the 2008 recession, leading to its disbandment, but was revived in 2018 by passionate local business owners looking to reinstate its mission. In 2025, CAMS made significant strides by hosting a series of free concerts in Main Street Park, which saw the completion of a new bandshell in June. These concerts provided not only entertainment but also an opportunity for residents to gather and enjoy the vibrant community atmosphere. Kahler noted that the concerts are set to continue in 2026, with programming scheduled between Memorial Day and Labor Day. Local acts will be moved from Mondays to Saturdays to encourage greater community participation. The city of Heber has ambitious plans for Main Street Park, envisioning it as a bustling community hub. Discussions are underway about transforming the park into a Trailhead Plaza, which could feature amenities such as an ice ribbon and a splash pad. The City Council is expected to vote on a contract with CAMS for the provision of at least 50 park events annually over the next three years, part of a broader objective to establish 250 event days in the park. However, Kahler is keenly aware of the community's concerns regarding noise, traffic, and cleanliness associated with increased programming. "I think some of that pushback stems from fears about noise, trash, and traffic," Kahler acknowledged. She aims to reassure residents that the park can serve as a community center without overwhelming the quality of life that local residents cherish. The alliance is also addressing traffic flow issues downtown, particularly in light of increasing congestion until the Utah Department of Transportation (UDOT) completes the Heber Valley bypass. Kahler highlighted the alliance's plans to renovate the shared parking lot behind local businesses, applying for a state grant of up to $60,000 to improve parking availability. In addition to traffic flow improvement, beautification efforts continue to play a pivotal role in CAMS's mission. The organization is spearheading mural projects funded by the city’s Trails, Arts, and Parks tax, further enhancing the visual appeal of Heber. Recently, muralist Cheyenne Renee Marcus painted a striking mural on the side of Granny’s Drive-In, depicting the iconic Mount Timpanogos, a nod to the region's natural beauty. Kahler confirmed that additional mural projects are in the pipeline for 2026, highlighting the collaboration between local artists and businesses. Historic preservation remains a priority for CAMS, with plans to conduct a survey of approximately 1,200 properties in the downtown area to assess their architectural significance and historical context. This survey, set to be conducted by Kirk Huffaker Preservation Strategies, aims to lay the groundwork for applying for designation as a National Historic District. Kahler explained the potential benefits of such a designation, which could provide property owners with access to federal tax credits and grant opportunities. As the community grapples with growth and change, Kahler remains committed to preserving the essence of downtown Heber. She expressed optimism about the collaborative efforts between CAMS and the city, stating, "The partnership with the city and events will only strengthen CAMS." With a determined focus on making Heber a better place to live, Kahler is hopeful that the positive initiatives will overshadow the negative perceptions surrounding local development, showcasing the many good aspects of life in this beautiful community. With the new year ahead, the Community Alliance for Main Street is not just setting resolutions; it is taking actionable steps to ensure that Heber Valley remains a vibrant and welcoming place for all its residents.