business

Bountiful Native Brooke Eliason Relocates Family to Milan for 'Female Foodie' Venture

Brooke Eliason, a Bountiful native, relocates to Milan to expand her 'Female Foodie' business while balancing family life and culinary passion.

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In a bold move that blends personal ambition with culinary passion, Brooke Eliason, a Bountiful native, uprooted her family and relocated to Milan, Italy, to expand her thriving business, 'Female Foodie.' The decision came at a pivotal moment in her life, as she was just a few months pregnant when the idea took shape. The transition has been both challenging and exhilarating, providing her with unique opportunities to immerse herself in the rich culinary landscape of Italy while balancing the demands of motherhood. Eliason founded 'Female Foodie' as a platform to celebrate women in the culinary world, promoting restaurants, recipes, and food experiences that highlight female chefs and entrepreneurs. With a commitment to empowering women in the food industry, Eliason has cultivated a loyal following, especially among those who appreciate innovative dining experiences. The idea for the move to Milan arose from her desire to elevate her brand and connect with a broader audience. Eliason felt that the city, known as a global fashion and culinary capital, would be an ideal backdrop for her business expansion. "Milan is a hub for creativity and gastronomy," Eliason explained. "I wanted to be in a place that not only inspires me but also allows me to connect with other female food entrepreneurs and chefs who are making waves in the industry." The logistics of moving a family abroad, especially with a newborn on the way, were daunting. Eliason, along with her husband, meticulously planned the transition, ensuring that they would have a stable environment for their children as well as a conducive atmosphere for her business. This included researching schools, neighborhoods, and local customs to facilitate a smoother adjustment for their family. Since arriving in Milan, Eliason has been busy establishing connections with local chefs and food influencers. She has taken advantage of the city's vibrant food scene, attending culinary events, and collaborating with emerging female chefs who are redefining Italian cuisine. Not only has this allowed her to create content for her platform, but it has also helped her forge partnerships that could benefit 'Female Foodie' in the long run. The move has not been without its challenges. Eliason faced cultural adjustments, including language barriers and differences in business practices. However, she views these as opportunities for growth rather than setbacks. "Every challenge has taught me something new about myself and my business," she stated. "I've learned to navigate these hurdles with an open mind and a willingness to adapt." As Eliason builds her brand in Milan, she remains committed to her mission of promoting female empowerment in the culinary industry. She has plans to host workshops and events that spotlight female chefs, offering them a platform to showcase their talents and share their stories. "I believe that by lifting each other up, we can create a more inclusive and diverse food culture," Eliason noted. In addition to her business pursuits, Eliason is also focused on family life in Milan. She describes the experience of raising her children in a city steeped in history and culture as a blessing. "There's so much to learn and explore, and I want my kids to grow up with a true appreciation for food and the art of cooking," she said. The Eliason family has embraced the local lifestyle, indulging in the culinary delights that Milan has to offer. From exploring bustling markets to dining at quaint trattorias, they are soaking in the rich flavors and traditions of Italian cuisine. Eliason often shares these experiences on her social media platforms, connecting with her audience and providing them a glimpse into her family’s new life abroad. Looking ahead, Eliason envisions a bright future for 'Female Foodie' in Milan. She aims to expand her reach by introducing online courses, virtual cooking classes, and a podcast featuring interviews with female chefs from around the world. "My goal is to create a community that inspires and empowers women in the culinary arts, no matter where they are located," she said. In conclusion, Brooke Eliason's decision to relocate to Milan is a testament to her dedication to her craft and her belief in the power of women in the culinary industry. As she navigates the complexities of family life and entrepreneurship in a new country, Eliason remains devoted to her mission of promoting female voices in gastronomy, making 'Female Foodie' a brand that resonates with audiences both locally and globally.