Deer Valley Resort, a premier ski destination in Utah, has announced an exciting new promotion to celebrate the expansion of its ski terrain. Dubbed "Record Rates for Record Runs," this initiative offers discounted half-day lift tickets to guests, aligning the ticket price with the current number of ski runs available. This promotion is not only an opportunity for skiing enthusiasts to save money but also a way to engage with the resort's ongoing commitment to enhancing guest experiences through its Expanded Excellence initiative. The current record for open runs at Deer Valley is an impressive 132, surpassing last winter's record of 123. This increase in available terrain is a testament to the resort's continuous investment in its facilities and services. As part of the promotion, when a new record for the number of open runs is set, the price of a half-day lift ticket will reflect this number. For instance, if the resort has 132 runs open, the half-day ticket price will be $132; if it reaches 202 runs, skiers will pay $202. Todd Bennett, the president and CEO of Deer Valley Resort, emphasized the significance of this promotion, stating, "Record Rates for Record Runs allows our guests to experience and celebrate the progression of our Expanded Excellence initiative in real time. Each new run is a new piece of the resort’s full vision coming into view, and we look forward to giving our guests the opportunity to see it all for themselves." This statement highlights the resort's ambition to not only expand its offerings but also to create memorable experiences for its guests. The promotion is set to begin at 12:30 p.m. each day, with tickets available for purchase on the same day at Deer Valley's ticket offices. Skiers looking to take advantage of this unique pricing structure must inquire specifically about the day's deal when purchasing their tickets. This walk-up only policy encourages spontaneous visits to the resort, allowing guests to enjoy the slopes without prior planning. In addition to discounted lift tickets, Deer Valley is also providing a special culinary offer as part of the Record Rates for Record Runs promotion. Season Pass holders and Ikon Pass holders can purchase Deer Valley's famous Turkey Chili at a price that corresponds to the number of open ski runs. For example, if there are 132 runs available, the price of the Turkey Chili will be $1.32. This offer is available daily at the Deer Valley East Village Lodge and requires passholders to have skied and scanned their passes that day. The introduction of this promotion comes at a crucial time for the resort as it seeks to attract visitors during the peak ski season. Skiing is a beloved pastime in Utah, drawing both locals and tourists to the stunning Wasatch Range. The initiative not only seeks to enhance the overall skiing experience but also aims to foster a sense of community among guests as they celebrate the growth of the resort together. Deer Valley Resort has long been recognized as one of the top ski destinations in North America, known for its meticulously groomed slopes, exceptional customer service, and a commitment to maintaining a high-quality skiing experience. The resort has made significant investments in recent years to expand its offerings, providing a variety of terrain that caters to skiers of all skill levels. As the winter season progresses, Deer Valley Resort's Record Rates for Record Runs promotion represents an innovative marketing strategy to engage guests while celebrating the resort's achievements. By aligning ticket prices with the number of available runs, the resort not only enhances the value proposition for its visitors but also encourages them to explore new terrain as it becomes available. In summary, Deer Valley Resort’s Record Rates for Record Runs initiative is a celebration of progress and an invitation for skiers to experience the resort's ever-expanding offerings. With discounted lift tickets and special culinary deals, the resort seeks to create an inviting atmosphere for both seasoned skiers and newcomers alike. As Deer Valley continues to set new records, the excitement surrounding this promotion is sure to draw a larger crowd to the slopes, making for a memorable ski season in Park City. For more information about the promotion and to check the current number of open runs, guests can visit Deer Valley's official website.