https://nftevening.com/neo-tokyo-identities-this-secret-nft-project-is-storming-the-charts/

Early last month, Crypto YouTuber Alex Becker and Elliotrades announced their new NFT project: Neo Tokyo Identities. However, unlike the path normally trodden by NFT projects, Neo Tokyo Identities is shrouded in secrecy. To mint the NFTs, people have to get into whitelists by solving riddles. It’s not easy to join their Discord either. 

Despite all the secrecy (or perhaps because of it), the project took off almost instantly. What was launched as free to mint NFTs now has a floor of 11.9 ETH (around $51,500) on OpenSea