PARK CITY, Utah – A new destination for vintage fashion enthusiasts has arrived in Park City with the opening of Blueprints Vintage, located at 309 Main St. This boutique, launched by local resident Jena Kingsley on Saturday, offers a unique shopping experience, featuring a carefully curated selection of vintage clothing that blends the town’s Western charm with contemporary trends. Nestled on the second floor of a Main Street building, the store is designed to evoke a cozy, residential feel rather than the typical retail environment, inviting customers to explore its eclectic offerings at their leisure. Blueprints Vintage showcases a diverse array of items, including vintage cowboy boots, fringed jackets, luxurious fur pieces, and a variety of accessories that reflect Park City’s distinctive Western aesthetic. Kingsley, a writer and comedian who has recently moved to the area, expressed her passion for vintage clothing as the driving force behind her new venture. "There’s a lot of Western stuff because of the town," she noted. "There’s fringe, fur, jewelry, accessories, and belts. And vintage cowboy boots." The boutique's inventory is not limited to Western wear. Kingsley has observed a growing demand for trend-driven pieces, particularly among younger shoppers. She mentioned that the store also features a selection of Y2K fashion, which has become increasingly popular. "There’s a lot of fun Y2K stuff, because there’s a high demand for it," she explained. "I find the second I have one piece, it goes." Kingsley’s journey to opening Blueprints Vintage began with trunk shows focused on outerwear, a personal passion that quickly garnered attention. Initially selling items from her own collection, she found herself scrambling to replenish her stock as demand surged. "I was selling out, and I kept having to scramble to get new pieces in," she recalled. The success of these shows prompted her to seek a permanent retail space, leading to the opening of her boutique. The selection at Blueprints Vintage is not just locally sourced; Kingsley also travels to acquire unique finds from auctions and estate sales, including pieces from Parisian designers she discovered on a recent trip. Her dedication to sourcing high-quality vintage items reflects a broader trend in fashion, where consumers are increasingly drawn to sustainable options. "Buying vintage clothes is better for the environment. It’s highly sustainable," Kingsley emphasized. Beyond environmental concerns, Kingsley remarked on a growing dissatisfaction with the materials and pricing of contemporary fashion. "They used to make clothes so much better," she pointed out, lamenting the prevalence of synthetic fabrics in fast fashion. Her boutique aims to revive appreciation for quality craftsmanship and timeless materials, featuring items made from 100% wool and silk. As she curates her collection, Kingsley has also noticed how social media influences shopping behavior. Many customers arrive at stores with preconceived notions of items they’ve seen online, which can diminish the excitement of discovery. "By the time a fall jacket launches, shoppers have already seen it promoted for months and worn by countless influencers," she noted. In contrast, she aims to provide a refreshing shopping experience at Blueprints Vintage, where customers can discover truly unique pieces that are not showcased on social media. However, the rarity of vintage items presents its own challenges. "It’s really hard to sell so many things that come through my door," Kingsley admitted. "I think I should keep this. And then it sells. And I have such regrets that I sold it." She is particularly on the lookout for the perfect coat, a quest that seems to evolve with each find. In response to customer interest, Kingsley has expanded her offerings to include a dedicated men’s section in the store. She has seen unexpected engagement from male shoppers during her trunk shows and aims to ensure they feel welcome in her boutique. "A lot of boys would show up. In this store, we now have an entire men’s room," she shared. Kingsley envisions Blueprints Vintage as more than just a retail space; she hopes it becomes a community hub where customers can gather and connect. "It’s a very warm store. It’s upstairs. It has an inviting, residential feel. It feels like someone’s home," she said. She encourages customers to make repeat visits, as inventory changes frequently and she welcomes requests for specific items. "I get things in every week. It’s a good place to keep checking in. And I take requests. I always say to people, what do you want to see?" As Blueprints Vintage opens its doors, Kingsley is excited to share her love for vintage fashion with the Park City community, creating a space where both locals and visitors can find unique, high-quality pieces that tell a story. With her eye for style and commitment to sustainability, she is poised to make a significant impact on the local retail landscape.