PARK CITY, UT – Free Living Co., a pioneering clean-living marketplace based in Park City, is set to unveil its latest offering, the Live Free Skincare line, during a community launch event on January 10. This new line is being touted as the first Made Safe-certified skincare collection specifically designed for teenagers and young women, a demographic often overlooked in the beauty industry. The launch event will take place at the company's newly established warehouse space located at 4554 N. Forestdale Drive, Unit 37, from 6 p.m. to 8 p.m., and promises a night of product previews, light refreshments, and engaging presentations. Founded by Dana Grinnell in 2023, Free Living Co. has quickly made a name for itself as a trusted source for toxin-free products. The launch of Live Free Skincare marks a significant expansion for the company, which initially started as an online marketplace but recently opened a brick-and-mortar store at Kimball Junction. Grinnell's vision behind this new skincare line is rooted in a growing concern about the quality and transparency of products marketed to young consumers. "Teen beauty has been treated as disposable — for both people and the planet. We wanted to create something radically different: actually clean skincare that respects young skin, long-term health, and the world they’re inheriting," Grinnell stated. The Live Free Skincare line is designed to address the specific needs of young skin while avoiding harmful ingredients commonly found in many commercial products. Each product in the collection is free from endocrine disruptors, carcinogens, and undisclosed fragrance blends. Instead, the focus is on essential active ingredients formulated to nourish and protect youthful skin. The collection features a cleanser, toner, and moisturizer, all developed in collaboration with a group of 25 teenagers from across the United States, including Grinnell's own children and their friends. This participatory approach ensures that the products resonate with the target audience, both in function and appeal. In addition to prioritizing skin health, sustainability is a core principle underlying the Live Free Skincare line. The packaging has been innovatively designed to incorporate fully home-compostable materials, utilizing microbe-made biomaterials, along with reusable pouches crafted from deadstock fabric. This eco-friendly approach aims to combat plastic waste and overproduction, two significant issues plaguing the beauty industry. "We can’t put out another teenage skincare line that has questionable ingredients," Grinnell emphasized, underscoring her commitment to creating a brand that is both ethical and responsible. The upcoming launch party will feature not just product showcases, but also an opportunity for attendees to engage directly with Grinnell, who will give a short presentation at 7 p.m. to discuss the vision and values behind Live Free Skincare. The first 50 individuals to RSVP will receive a complimentary goodie bag filled with samples and other surprises, making it an enticing event for local residents and skincare enthusiasts alike. Interested attendees are encouraged to RSVP through the event's online portal. As the beauty industry continues to evolve, the introduction of Live Free Skincare adds a fresh perspective to the market, particularly in the realm of teen-focused products. The initiative not only aims to provide safer skincare options but also seeks to educate young consumers about the importance of ingredient transparency and environmentally friendly practices. By leveraging a community-driven approach and focusing on both health and sustainability, Free Living Co. hopes to inspire a new generation of conscious consumers. In conclusion, the launch of Live Free Skincare on January 10 represents an important milestone for Free Living Co. and the broader beauty industry. As consumers become increasingly aware of the impact of their choices on their health and the environment, innovative lines like Live Free Skincare are likely to play a significant role in shaping future trends. With its commitment to clean, ethical skincare, Free Living Co. is poised to make waves in the market and empower young people to take charge of their beauty routines in a responsible way.