PARK CITY, Utah — In a season marked by unprecedented growth and expansion, Deer Valley Resort is adding a creative twist to its offerings for passholders. The resort has announced a new promotion that ties the price of its popular turkey chili to the number of runs open each day at its East Village Restaurant. With a record-setting 133 runs opened this season, Deer Valley Season Passholders and Ikon Passholders can enjoy a bowl of chili for just $1.33, a dynamic pricing model that reflects the resort's commitment to providing value while celebrating its achievements. This innovative offer comes as Deer Valley continues to build on the success of its Expanded Excellence project, which aims to enhance the skiing experience by increasing terrain accessibility and improving facilities. The project, which has been in the works for several seasons, has not only provided skiers with more options but has also solidified Deer Valley's reputation as a leader in the ski industry. Last season, the resort opened 123 runs, a record at the time, but this year, it has surpassed that milestone by ten runs in a single day, highlighting the ongoing development and effort to improve the guest experience. The promotion, aptly named “Record Rates for Record Runs,” is part of Deer Valley's broader strategy to engage with its customers and enhance the overall skiing experience. Alongside the chili offer, the resort is also providing special half-day lift ticket rates, allowing visitors to enjoy significant savings of up to 50% off regular pricing. These half-day tickets become available for walk-up purchase starting at noon each day, with access commencing at 12:30 p.m. This initiative not only caters to local skiers looking for a flexible skiing option but also attracts visitors who may want to enjoy an afternoon on the slopes without committing to a full-day pass. The restaurant’s turkey chili has become a staple for many skiers seeking a hearty meal to refuel during their day on the mountain. By linking the price to the number of runs, Deer Valley is fostering a sense of community and excitement among passholders, encouraging them to take advantage of the expanded terrain. “We’re thrilled to offer this unique promotion,” said a spokesperson for Deer Valley Resort. “It reflects our commitment to our passholders and our dedication to enhancing their experience on the mountain. It’s not just about skiing; it’s about creating memorable moments.” This season's record number of runs is a testament to the extensive planning and investment Deer Valley has made in recent years. The Expanded Excellence project has involved renovations and upgrades to existing trails, as well as the construction of new ones, ensuring that skiers of all levels can enjoy a diverse array of skiing experiences. From beginner slopes to challenging expert runs, the resort has something for everyone, further solidifying its status as one of the premier ski destinations in North America. In addition to the chili promotion and half-day lift ticket rates, Deer Valley is taking steps to enhance its overall guest experience. The resort has implemented advanced digital platforms for lift ticket purchases and ski pass management, making it easier for visitors to plan their trips and access the mountain. These improvements come at a time when many resorts are rethinking their operations in response to changing consumer demands and preferences. However, the new offers are not without limitations. Both the chili promotion and the discounted half-day lift tickets are available for a limited time this season, encouraging skiers to take advantage of these deals while they last. Deer Valley Resort has advised passholders to check their website for the latest information on run counts and promotions, ensuring that they don’t miss out on these unique opportunities. As the season progresses, Deer Valley Resort continues to attract skiers and snowboarders eager to experience the new terrain and enjoy the culinary delights that the resort has to offer. With its innovative promotions and commitment to excellence, Deer Valley is poised to have one of its most successful seasons yet, further solidifying its allure as a must-visit destination for winter sports enthusiasts. For more information on the latest offerings and to stay updated on run counts, interested parties can visit Deer Valley’s website for detailed reports on lift and trail status. With its blend of record-breaking runs, creative promotions, and a focus on guest satisfaction, Deer Valley Resort is setting a new standard for ski resorts in the region.